Earth Day is perfect for sharing the news about a Pittsburgh Craft Beer Week
event that is cleaning up a little slice of the Earth.
The company behind it, Cleveland's Great Lakes Brewing Co.
, is well-known for its environmental friendliness. This year, it's ramped up its commitment with its first "Earth Day Tour,"
whereby it's giving back to cities that drink its beer.
Here in Pittsburgh, local brewery rep Connie Tucci says Great Lakes has partnered with Friends of the Riverfront
and the Western Pennsylvania Conservancy
for a clean-up and tree-planting along the Three Rivers Heritage Trail
in South Side Riverfront Park.
Volunteers, and they already have as many as they need, will be treated to an after-party at nearby OTB (Over the Bar) Bicycle Cafe
, where they'll refresh themselves with Great Lakes beer, food and prizes.
Plus, Great Lakes and its local distributor, Frank B. Fuhrer Wholesale
, will be giving about $3,000 to Friends.
Says Ms. Tucci, "It's meant to be a 'Thank you, Pittsburgh' and to promote sustainability."
Adds Great Lakes' Matt Roth, "We try to take care of our natural surroundings and reduce our carbon footprint as much as possible at Great Lakes Brewing Co. so teaming up with friends of the Riverfront only seemed natural, seeing as how beer is made from water, and we need good clean water to make great beer!"
We'll be wrilting more about Pittsburgh Craft Beer Week, which runs from Friday, April 25, through Sunday, May 4. You can check out the full schedule of events here
. Great Lakes Brewing graphic