Beer

Can-Crafted Cocktail, anyone?

Written by Bob Batz Jr. on

06102013cans

For the "You Learn Something New Every Day" file:

The Red Robin restaurant chain, which has seven area locations, is rolling out what it's calling, and trademarking as, "Can-Crafted Cocktails." 

In topless, reusable beer cans.

The aluminum cans were made for the company by MillerCoors.

The mostly-burgers chain is using them to serve two drinks:

· Coors Light Can-Crafted Cocktail – Coors Light, ginger liqueur and lemonade topped with fresh squeezed lemon

· Blue Moon Can-Crafted Cocktail – Blue Moon Belgian White, SVEDKA Clementine vodka, orange juice and fresh lime juice

We're told they're "Too cold to hold," which also is trademarked.

They cost $4.99 each.

You can even buy one of the empty cans to take home for an additional $5.

Red Robin master mixologist Donna Ruch, who helped develop the vessels and the drink in them, said in a press release, “Souvenir glassware is a big part of Red Robin’s heritage, and it was important to me to create something unique that could only be found at our restaurants. My vision for the Can-Crafted Cocktails was to craft a craveable adult beverage in a one-of-a-kind glass that would catch the eye and act as a conversation piece for our guests.  The Can-Crafted Cocktails definitely have that wow factor.”

Red Robin photo

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